What Is UX?
An MSP company would do well to facilitate positive UX. UX stands for “User Experience”, and is basically a quantification of how positively you’re received by clients. If you’ve got the best possible technology available, but the worst customer service, you won’t have many clients. Much of where the “rubber meets the road” in UX has to do with areas of your interface where you don’t have any direct interaction with clients–like your website, for example.
There are many different tactics you can use for the maximization of UX. Conscientious customer service, personalization, good products, excellent PR, and professionalism lead to top-tier UX. Some additional things you can do to facilitate better UX include:
Be Sure Your Website Design Is Responsive and Has Quick-Loading Pages
Your MSP company needs to look like you’ve “got it together”. If you’ve got a website that loads slow and has design that’s unresponsive, you’re giving your clients red flags. If you can’t even handle your own website, how can you possibly handle their tech needs?
Dated Site Design and Hard-To-Access Info: Avoid These Things
First, be sure your website design is up to date. This is a continual process. Gone are the years where you could update your site once every couple of years or at intervals throughout the year. Today, you want to continuously update your website.
Additionally, make necessary information easy to find. How much do your services cost? What do they do? What specific data thresholds are reached, or preserved? Are there long-term discounts? What have other people had to say? Answer these questions, make relevant information easy to find.
Make It Easy for Users to Navigate Your Website
Ease of navigation will do much to facilitate positive UX. When what they need is front and center and finding information pertaining to your personnel, location, or services is easy to find, then users stick around longer on your webpage. They are finding what they want easily. If you can make your site a cost-effective one-stop-shop, that’s convenience. Convenience often yields conversion.
Don’t Be Overbearing in Overlays or Popups
Nobody likes overlays or popups. When you’re scrolling down a page and some ad or information-capture screen pops up interrupting you, it’s a lot harder not to be irritated than it is to consider the pop-up. Get rid of that noise.
Naturally Facilitating Top-Tier UX
Your MSP company needs to carefully focus on facilitating top-tier UX. There are a lot of ways to do that. Avoid popups. Avoid overlays that are overbearing. Facilitate ease of navigability for clients using your site. Keep your site up to date, and make information easy to find there. Lastly, facilitate responsive design and pages that load fast. Such tactics will help you more efficiently manage your site and make it easier for prospects that are new and clients that have been around a while to work with you. Good UX for them translates to increased profitability for your MSP.