Retaining Visibility Through Effective Blogging
For your MSP company to stay profitable, increasing how many target customers you reach is key. Conversions are related to visibility–to a degree. Certainly, “spam” marketing is less effective than targeted marketing. That said, generally, the more people you reach, the better. A blog can be a very effective means of converting customers. It simply requires proper management.
Tactics to Maximize Blog Impact
You might not have the ability to commit six or more hours to each blog post you circulate. However, if you can, that’s going to do much to assure such posts are at their most effective. Outsourcing this duty away from your MSP may make sense. With that in mind, consider the following tactics:
Write Posts That Are Long: 2,000+ Word Entries Should Be Common
Long posts are generally more substantive. The longer, the better–provided you’re including valuable content. Readers can skim, realizing you have substantial command of your subject matter. Multiple posts like this establish your MSP as an authority, and non-customers may depend on you as a resource prior to conversion.
Assure Boasts Include At Least 7 Headlines and At Least 7 Visual Elements
Too much “text” in a “wall” of information will scare readers off. You’ve got to chop it up into pleasant, digestible chunks. At minimum, you want seven separate subheadings–these divide up the blog or article. Visual elements between and in the midst of sections additionally help string the reader along.
Have More Than One Editor, Collaborate, Spend Time on Each Article
Multiple editors catch errors in grammar and information, multiple collaborators assure you’ve always got fresh, relevant ideas. Many successful bloggers will spend six hours at a time on each blog. That may or may not be feasible for you, as noted earlier; but it’s definitely something to consider. You can incorporate more quality and catch more errors if you spend more time constructing the blog.
Publish Multiple Times Per Week and Incorporate Video Content As Possible
As an MSP company, you are already contending with a tech market that shifts continuously. Multiple weekly posts help keep you ahead of the changes. Also, video content draws people in–they’re more likely to engage with a blog that has some sort of video element, than one which doesn’t.
Optimizing MSP Blog Effectiveness
As an MSP company, all options on the table for marketing need to be explored. Thankfully, “old standby” solutions like blogging can still be very effective. Some things that help solidify that effectiveness include long posts, headlines and visual elements per blog, multiple editors, multiple collaborators, spending substantial time on each article, incorporating video, and publishing multiple weekly entries.