Your MSP company shouldn’t neglect email marketing tactics. According to WordStream, 59% of B2B marketers say this is their most effective revenue-generating avenue. As an MSP, you’ve got access to KPIs, consultation, and vetted best practices that can expand email capture rates, increasing the surface area of potential outreach. Proper customer relationship management (CRM) software can then automate outreach, allowing simultaneous profitability and resource maximization cost-effectively.
Tactics on Email Capture
There are many different ways to get emails from prospective clients. In this writing, we’ll briefly cover some of the most effective methods SEO experts advise.
Include a Relevant Homepage CTA Appropriately Placed
Calls to action (CTAs) shouldn’t be too demanding. You want them in the right place, and you want them on the homepage of your MSP company. A CTA can simply be asking for an email address. Depending on your page design, more or less direct CTAs may be appropriate.
Make Your About Page Easy to Find
On your About page, you have the opportunity to provide your email address and invite prospects to contact you. When you get a message from them, then it likely comes from an address you can plug into your CRM machine, automating outreach appropriately. Conversely, you might personalize your response, especially if you get a message from a “big fish”. All that to say, have your About page easy to find and with a link strategically placed on the homepage.
Email Popups Might Be Worth Using, But Maybe Make It Optional
Some marketers don’t vie by this method, but it can work: pop-up “chatbots” and popup email address requests can be effective. Essentially, a prospect visits your site, and a little box pops up asking for an email address, and using some positive CTA to make the concept attractive. It’s better to make this optional, because a prospect who doesn’t want to give you an email address may not explore any further on your site.
CTAs, Exit Popups, and Content Gates Across Your Regularly Updated Blog
CTAs need to be in your blog, so do “exit popups”, which are just what they sound like. Also, certain white papers and other content can be “gated” with a popup requesting an email address. Use this tactic strategically. Lastly, ensure you keep your blog as updated as it’s feasibly possible to at all times.
Careful Site Design Initiates Increased Email Capture
When an MSP company appropriately optimizes blogs using CTAs, content gates, and updates, uses email popups appropriately, puts the About page in a straightforward location, and strategically places CTAs on its homepage, there should be an increase in email capture. Consultation can help you refine these techniques.