An MSP company certainly needs to design voluminous, effective content; but if it’s presented out of context, it’s not going to do much good. You want to have content ready for what your customers need, when they need it, and how.
For example, if you’ve got an educational customer looking for end-user devices as a means of maximizing cloud access for students remotely, you won’t do well to try and sell them on some sort of on-site server array, even if you’ve got prime content around such tech options. The context of the customer’s situation requires marketing focus just as the content you’re producing does.
Context Maximization Strategies
To get the right context, you may want to seek a little consultation as a means of getting started. Generally, the following strategies can do much to help focus your marketing efforts in this area:
Understand Your Audience and Their Pain Points, Provide Personalized, Supportive Content
You can’t well contextualize outreach if you don’t understand who you’re talking to or what they’re dealing with. You need to understand who your demographics are, why your services would help them, and what sort of content would best inform their needs. Where personalization is possible via email or as they interact with your online materials, this is a recommended tactic.
Cleverly Discover Context as a Means of Providing Proper Content
Figuring out the context your MSP company should focus on can certainly be a challenge. It’s a good idea to examine existing customers, and determine what their needs have been traditionally so you can design context-driven content that’s immediately presentable once you discover the proper context.
For example, the customer’s needs could be to expedite wait times at their restaurant establishment using technology which facilitates social distancing. In that context, you might promote some IoT devices or some remote options via software to reduce traffic.
Context often involves personalization, which is another reason to carefully examine the needs of existing customers as a means of designing predictive-content that’s contextually calibrated in advance.
Find Collateral Context Options as a Means of Presenting Content
Think “If” and “Then”. If your clients have one sort of regular need, then in what context will they be most likely to observe your products or services? Your services could be sold in a secondary way to customers. Think “product placement”.
In the movies, the viewer is watching the lead character advance through the plot; but maybe at one point, he needs some good running shoes–voila! Product placement of Nike shoes. Well, that’s collateral context marketing through product placement.
Content Balanced with Context Initiates Optimum Positive Impact
It’s a great strategy for your MSP company to put an emphasis on context marketing. Look into collateral context options, how to discover the needs of your customers collaterally so you can produce the best content for them, and be sure you understand all aspects of your customers to provide the most effective personalized, qualitative content.
