Presently, if you’re an MSP company, you have a fine opportunity to thrive in the wake of COVID-19. But if you don’t play your cards right, it could very well mean the end of your company. Following, we’ll explore a few things that can be done to protect your interests.
Response Tactics: External and Internal
It’s integral you design responses built around how you communicate with and serve customers. Also, streamline internal operational communication and leadership. Here are tips to get you started toward ideal outcomes in both categories:
Marketing Issues Through Changed Communication Predicate IT Response
Communications have shifted, owing to COVID-19. Have you watched a sports show recently? It’s athletes and commentators describing footage through zoom meetings.
Your marketing needs to respect the position people have been forced into. People don’t want to have the present situation shoved in their face. However, physical shopping has shifted drastically. You might need to have your own “zoom” division for sales meetings. Seek consultation and explore your alternatives here.
Strategies Ought To Be Built Around Decentralized, Remote Infrastructure
Because you’re in technology, as an MSP company, there’s an unspoken imperative that you have the latest tech solutions available. BYOD was already big prior to COVID-19. The infrastructural options existed, now that a crisis has come, they’re being used. So, look into remote infrastructure and decentralized solutions. These are imperative presently.
Quickly Inform Employees, Stratify Updates, Design an Amenable Content Format
In terms of internal management, new changes are going to come along regularly. Inform employees quickly, and open lines of communication to those specific employees that need specific information. You need to direct how you inform in a stratified way. Provide a content format easily digestible and readily available for workers to absorb as changes come.
Be Careful to Prove a True Leader to Your Personnel
When you properly inform personnel, and you “move with the punches” of the present crisis, you’ll do a better job providing efficient, effective leadership internally and externally.
Your employees likely don’t know quite how to react presently–perhaps you don’t, either. But if you give them something to do, and keep doing that, you occupy their minds, and facilitate operational viability despite the crisis.
Thriving Despite the Crisis
Decentralization and remote infrastructure are dominating the market presently, and as an MSP company, you’ll be expected to be on the cutting edge as regards such solutions. So do some research, seek a little consultation, and assure you remain relevant as the goal posts of what’s “normal” shift faster than ever.