You are essential as an MSP company. Do not forget that. All businesses are essential despite what politicians say, determinations of this kind are synthetic and political. If you don’t believe that, keep in mind: your customers think of themselves as essential. If you have another standard defining output, they’re going to see it, and they’re not going to like it.
Still, positioning yourself as essential isn’t stretching the truth. The tech sector is even more integral than most owing to the present unpleasantness. Modernity requires computational solutions that are reliable, but if you don’t get a handle on this quick, you’re going to be a statistic like other tech companies who missed the boat, as it were.
Tactics to Retain Relevance In The Time Of Coronavirus
Take stock of your present role in the community, and carefully restructure operations within the parameters of the times we live in. There are a few different ways to do this. We’ll briefly cover some of the most effective here:
Position Yourself as an Essential Worker
Without modern technology, a lot of people will have trouble conducting business. Everyone is on the online video platform “Zoom” today. People are using smartphones more than ever. Remote ordering of goods–and services as applicable–are defining business presently. Like never before, modern economy relies on technology. Where is the crossover for your MSP and your customers? Find it, lean into it, and show how essential you truly are.
Segue Into Strong Online Sales, Keep Your Finger On The Market’s Pulse Through the Web
As an MSP company, you should already be deeply involved with internet marketing. You’ll have to dive deeper. Do whatever possible to properly enumerate sales online. More people are on the internet today, meaning you have an ideal opportunity to closely monitor the actions of target customers. So, use that opportunity.
Quarantine Is for Medical Professionals and Businesses Under Legal Mandates, Not Your MSP
Quarantining your MSP digitally or physically will kill your business. You likely will not recover, because other MSPs are definitely seeking ways to flourish despite the crisis. Transition to the internet, and don’t worry about cordoning off operations. You need to remain relevant. You can do this through effective provisioning of content that maintains your relevancy, as much effective automation as possible, more aggressive strategic marketing, and a careful examination of numerical data related to operations.
Preserving Operational Sustainability Despite the Unprecedented Situation Today
To retain operational effectiveness as an MSP company, you’ll want to keep yourself away from a quarantine mindset; instead pivot toward increased online sales, careful monitoring of the market through the web, and positioning your MSP as the essential business you truly are.