You can never overestimate the importance of first impressions. This is especially true when you’re looking to get people to part with their money and put their trust in your business and services. As an MSP company, you need to know how to sell your services. On top of that, you must be aware of what first impressions your potential clients have of your sales team. You could be winning or losing the sales battle right at the onset.
It’s clear from the experiences people have, and even from research studies, that presentation makes a difference in how one is perceived. If your team looks professional and put together, there’s more likely to be taken seriously and listened to.
Never underestimate the importance of dressing well, especially when meeting with clients. Make sure your sales team looks the part as they represent your MSP company. As an add-on to that, grooming also matters. Imagine dealing with someone whose hair is not brushed, who looks like they haven’t showered, brushed their teeth or changed clothes in a while. Even though they may be an IT expert and very good at pitching the product, you might find it difficult to give them your attention and entrust crucial business to them.
Selling is definitely a skill that some have naturally, but others can learn it too. One of the most important parts of being a great salesperson is high energy and enthusiasm. If it is clear that you believe in your products and services and are excited to share them with the world, your potential client may catch some of your enthusiasm and sign up. People are more likely to be convinced when they are addressed by someone who is confident. Your team must be confident in your brand and offering, confident in their skills, and confident in themselves.
Having a good attitude goes alongside enthusiasm. Make sure you treat your clients with respect, take a genuine interest in their story and needs, and give them a chance to ask their questions. If you are polite and friendly, you’re more likely to hit off with them and establish a potentially great working relationship. Seemingly, small gestures like smiling and good etiquette can make a great impression and result in closing the sale. People usually remember how they were treated.
The glue that can seal together all your sales efforts is clarity of purpose. If you want to land a big new client, you must do everything it takes to prepare for the meeting, look presentable and be likable. Preparation helps you drive home the most important points, budget time well, and avoid taking more of your client’s time than they would like to give.
Every MSP company can achieve greater selling success when they come back to the basics. First impressions do matter, and by focusing on presentation, energy, and clarity, it’s easy to improve people’s initiation perception. If a potential client is impressed by what they see and hear and how they are treated, they are more likely to choose your services.