Your MSP business must have a website in today’s modern world, but you can’t be perfunctory about it. Well, you can, but this will waste your resources. Optimize your site for effectiveness in terms of lead generation. It’s got to be SEO-rich, available on all platforms, and swift to load. Additionally, considerable components of a site optimized for the generation of leads include:
Intuitive Design and CTAs
An MSP business with a site that is neither user-friendly nor intuitive will likely leave a bad taste in the mouths of potential clients. MSPs are tech companies. If your site isn’t slick, quick, and effective, this subconsciously communicates that your service provision won’t be either. You need a site that’s intuitive and easy to navigate.
But a good-looking vehicle isn’t good if you can’t drive it anywhere. Calls to Action, or CTAs, are absolutely essential. You should find ways to pepper them throughout content in terms of white papers, “about us” pages, links, video, apps, and whatever else is appropriate.
Keep Forms Short
Nobody likes a long form. People have better things to do with their time than fill out details in some digital form. Get only the essential information. Don’t try to collect information for future projections; get the data that will help you make the sale.
Design Lead Magnets
White papers can be lead magnets, so can content with useful information. Infographics, statistics, apps, coupons, discounts, and more can all act as lead magnets. Incorporate multiple unique magnet options in order to determine which ones are most effective. As you find those which work, give them emphasis on development.
More Effective Websites
Don’t just have a website— ensure it is effective. Your MSP business should have a more effective website if you design lead magnets which are vetted in terms of metrics, reduce the length of digital forms, and incorporate an intuitive design that properly balances ease of interface with CTAs.