An MSP business that is an advocate of its personnel will naturally enable itself toward greater sustainable profitability. Specifically, you should see increased sales and conversion from the time effective employee advocacy is put into action.
There are a number of different benefits that can derive from such advocacy. Firstly, you’re going to enable employees to do more qualitative work. When they feel you have their “back,” they’ll be more comfortable in their position. They’re more likely to work harder.
They’re more likely to think of your company in positive terms, much like a college student fondly regards his or her college. Essentially, think of employee advocacy similar to “School Spirit” as you go about getting people excited regarding your company. Do so correctly and you’ll see these additional benefits:
The Ability to Use Social Media Organically
Your MSP business will have employees who have presences on multiple social media outlets. LinkedIn, Facebook, Instagram, Twitter, Minds, and the list goes on. It’s not without the bounds of possibility to expect an average of 1,000 contacts per employee in terms of social media.
Now only a handful of those may even be applicable to the products and services of your MSP; but that’s all you may need. And beyond that, when your employees post positively about your business online, that makes you more visible to prospects seeking your services. If they conduct an area search, some of the social media information of your employees may populate in the SERPs (Search Engine Results Pages).
Facilitation of Word-of-Mouth Marketing
People will always trust a review or personal recommendation over the testimony of a brand. Brands have a vested interest in portraying themselves as best they can. Third parties don’t.
When your employees feel as though they have an advocate in your MSP, they’re going to recommend you to others in conversation. They’ll organically produce word-of-mouth ROI incidentally. When a friend needs IT, they’ll be likely to say: “our business does X; maybe we can help.”
Leads You Reach are More Likely to Convert Owing to Trust
Employees who trust your business will communicate that trust to target leads you may be courting. Additionally, when you do get a “fish” on the line, you’ll be able to reel them in quicker, as they’ll be further down the sales funnel.
Trust is a big part of the “awareness” and “research” phase of any sales funnel. Prospects who develop through employee advocacy trust you initially.
Employee Advocacy Converts
An MSP business effectively practicing employee advocacy will likely reach leads more likely to convert, facilitate word-of-mouth marketing, and increase market presence through organic impact from personnel social media. These things and more strongly recommend a corporate culture which takes employee advocacy seriously.