An MSP business often has a long sales cycle. You want to maximize every single client you have, and one of the best ways to do that is through an email marketing campaign ”nurturing” both leads and existing clientele. Designing such a campaign is best accomplished through a few best practices that will be explored here:
Proceed from Realistic Goals
An MSP business needs to initiate email marketing goals that are balanced. They shouldn’t be too great or too modest. SEO groups who commonly give MSPs marketing optimization solutions can help you get an idea what makes sense for your particular tech company.
Examine existing data, and where you’re lacking. Seek to overcome the “slack” in your marketing conversion “line”; once you hit such objectives, from there seek further successes.
Structure Emails Around Target Audiences
Who’s reading your emails? Are you reaching contacts with buying power, or are you reaching contacts who have the ear of someone that can authorize acquisition? What are the needs of your target audiences? What are their pain points? Are they new to what you do, or are they existing clientele? Answer these questions and structure emails around the answers.
Separate Leads and Existing Clients; Score Both Appropriately
Tech businesses should focus one sort of email outreach on leads, and another on existing clients. In terms of conversion, you want to reach out at least five times to leads. Using automated marketing techniques incorporating email best practices is recommendable.
With existing clients, use similar management tactics to strategically up-sell them in legitimately valuable ways. Email outreach efforts of this kind should be categorized and scored.
A Stronger Email Marketing Ability
Your MSP business must separate prospects from clients, but market to both. Score in either category, structure emails to match targets, and establish realistic outreach goals to strive for. Such tactics should help you see more success in email marketing, whether it be toward prospects or existing clients.