The marketing campaigns your MSP business manages need to be contemporary. You need to have options in place that follow not only existing best practices, but those that will develop in the near future.
2022’s Most Notable Marketing Trends for MSPs
To that end, you’ve got to be aware of the year’s trends, research them, and apply them when applicable. Following we’ll briefly go over four of the most important trends in marketing for your MSP:
The Video Marketing Angle
If you’ve been watching YouTube lately, you’ve likely seen a two-minute ad featuring comedian Larry David as he rejects every good idea in history, including the product central to the ad, a certain cryptocurrency. The ad uses David’s fame as an entertainer in conjunction with reverse psychology to encourage a new type of crypto.
Well, as an MSP, you probably can’t get a big name like Larry David, but you can use similar tactics in your own video marketing. You’ve got YouTube, Instagram, TikTok, Facebook, and many other social media avenues where video that’s relevant can be posted. It’s easier to make video than ever, and many MSPs lean into “influencer” marketing.
That’s what the crypto company was doing with Larry David. On a smaller scale, you can do the same with social media influencers that overlap with your MSP’s niche and have a large audience of potential customers within your market share.
Marketing Centered Around a Niche
Next, it’s important that your MSP business know unique modern marketing. Owing to edge computing, IoT, and the cloud, more and more data is available than ever, and it allows marketing to be exceptionally precise in who it targets. Your MSP provides a “niche” service that will typically be represented by very similar customers. Accordingly, lean into that. Market the specific niche you serve.
Establishing More Robust Mobile Marketing
More than 50% of all internet interaction takes place from a mobile device in modernity. If your MSP hasn’t optimized marketing outreach to respect this reality, you look antiquated when compared against peers. It’s very important to have mobile marketing best practices firmly in play; including content designed for mobile interaction and websites that have a format mobile devices won’t have trouble interfacing with.
Looking Into Areas of Automated Marketing
Marketing automation uses increasingly available data from IoT and edge computing applications through the cloud to reach relevant clientele automatically.
Increasingly sophisticated automated solutions exist. With a population more decentralized than ever (with 25%+ working from home in 2022), leveraging automated data-based marketing toward conversions will be key into the future.
Optimizing Marketing Outreach in 2022 and Beyond
Your MSP Business must necessarily be as cutting-edge as possible. Automated marketing, robust mobile marketing, niche marketing, and increasingly visual marketing outreach based around influencers represent key trends into 2022 and beyond. Consult with digital marketing professionals to see which of these strategies best fit your needs.
