Your MSP business is in a changing environment. This isn’t just true in terms of technology— though that’s certainly a primary change indicator. Several things you can expect to transition at regular intervals in the tech community include:
• Economic Transition
• Competition Countermeasures
It is absolutely fundamental that your tech company have adaptability. If you don’t, you’ll end up treading water until you sink below the ever-raging bankruptcy waves. For a perfect example, consider Blockbuster Video.
From the 80s until today, people enjoyed renting a video and taking it home. But as Netflix, Hulu, Crackle, and other digital video streaming services came online, people very soon quit going to the blockbuster video. As a matter of fact, they quit going to most video stores. Today, finding a video or DVD rental store is extremely rare and restricted to rural communities. As a matter of fact, Blockbuster has fallen from a veritable 9,000 store empire to a measly 12 locations— nine of which are located in Alaska. Blockbuster didn’t advance, but they sure tried. For a short while, there was a “Netflix” alternative, but it was too little, too late. Blockbuster hesitated.
According to Forbes.com, remaining competitive absolutely requires adaptability. Your MSP business can take an object lesson from Blockbuster. This company could have simply made a transition and remained dominant. But instead, they tried to fight a new, adapted model of service delivery with an antiquated model that was on the way out. Executives should have realized that nigh-free movies online would bankrupt them if they didn’t find a way to capitalize on that market. What’s even more interesting is that at one time, the company was all about adaptability, hence the available video games also up for rental. But they hit a point, and after that deigned not to continue adapting.
Nobody remains king of the hill forever. Even Methuselah had to go meet his maker after 960+ years. The game is up for everyone eventually. Rather than focusing on creating a static technology solution which never changes, the wise strategy would be to structure your business with outward innovation in mind. This is especially true when you consider Moore’s Law. Moore’s Law is currently regarded this way: tech doubles on itself about every eighteen months. That means you need to build your MSP with forward innovation in mind. In the first five years of service, you’ll likely experience three almost complete technological revolutions. That first five years of operations will probably be your most turbulent, too.
So embrace new technology. You don’t have to change the core of your business. You want cloud computing, IoT innovations, DaaS, modern BDR— the list goes on. And your clients need to know that you’re continuously innovating technologically. That should be status quo for MSPs, but it turns out they often procrastinate. Don’t be like that! Transition regularly, quickly, and professionally— this can definitely help your business retain success.
MSP business solutions that are new and innovative must be communicated to new and existing clients. We at MSP SEO Factory excel in content creation and dissemination. As you transition and develop, we can help you get the content out there which increases clientele awareness and leads to outward profitability. Contact us to help market your tech business.