The Social Media Component
As an MSP business, it is very important your outreach materials resonate with target demographics, the majority of whom are likely to be encountered through social media in today’s world. Unfortunately, many marketing plans tend to “miss the mark” in this area. Here, we’ll explore a few strategies that can help your MSP resonate.
The Real Issue
Marketers aren’t always in touch. Often, they’ll believe that users are doing something for one reason when in reality, they’ve got a totally different objective. For example, marketers commonly miss why people use social media or follow others. We’ll cover that and a few other points here, consider the following:
Reasons for Follow: Keeping in Touch, Wanting to See Posts, Gratitude
Users on social media have reasons for what they do that often don’t match the expectation of marketers. For example, keeping in touch is one one of the biggest reasons people use social media.
People don’t follow others because they want to see what they post, as marketers tend to believe. People also aren’t following to be noticed, for the most part. About 1 in 20 followers wants to show gratitude.
Your MSP marketing should definitely keep in mind that it needs to engender relevant reactions in social media customers to get followers. Find a reason for them to keep in touch with your MSP.
Sharing Practical Information and Leveraging Private Networks
Your MSP business needs to understand that people share things for practical reasons or reasons of entertainment. However, practicality tends to win the day. Also, often, especially in a world where social media closely monitors what people are allowed to say, much of what is shared transpires within private networks. Accordingly, you need to design outreach content for your MSP that is conducive to being shared in such private digital environments.
People Know Social Networks Spy, They Don’t Trust Them
We all remember the Cambridge-Analytica scandal. This and similar situations have made the public wary of social media. People don’t trust the companies that host such platforms. Generally, today’s social media users understand they’re being continuously spied on.
The more savvy the user, the more likely they have that understanding. Users who are acquiring tech solutions are very aware of this reality. Your MSP marketing through social media needs to communicate safety and anonymity.
Fortifying MSP Marketing to Complement Social Media User Habits
As an MSP business, your marketing outreach needs to be optimized so you can consistently bring in new customers. Understand why people follow one another on social media, why they spread information, and where they spread it. Also, understand that the public doesn’t generally trust modern social media. If you’re going to resonate with them, you need to be straightforward, open, and reliable in what you produce.