If you’ve tried link building outreach for your MSP business, you know how time-consuming, frustrating and sometimes fruitless it can be. It’s often hard differentiating yourself from your competitors when you try link building. Many large businesses you contact might see your request as intrusive and irrelevant.
But, building links doesn’t have to be this way.
Remember that when you do it the right way, link building outreach can be beneficial for you and the publication site.
What is Link Building Outreach?
Outreach link building is one method of driving traffic to your website. When you analyse your target audience and other MSP business leaders, you can determine where they find relevant content. Once you identify the sources, you can reach out to them with a request asking them to link to your pages.
Link Building Outreach Done Right
So, what does it mean to do link building right? First, it involves using only methods that Google approves of. You can ask other sites for links, but you can’t ask to trade or purchase them.
Second, ensure that you’re contacting high quality, relevant publications. It won’t help you to get backlinks from low-quality directories or guest posts on unrelated sites.
It’s also important to contact the right person when you send the outreach email. This can make a difference between getting a quality backlink or your email sent to the trash folder.
Do your research and make sure every person you contact is relevant to your MSP company. You’re more likely to get a positive answer that way. Also, personalise your email, be clear and honest when asking for a link.
Methods for Reaching Out
Follow these tips for starting your link building outreach campaign:
- Direct Email
Using this outreach method, you email publishers directly and ask them to link to you. As mentioned previously, only contact owners of relevant sites. Offer them something of value for linking to you, such as feedback, reviews or checking their site for bad links. - Influencer
This outreach method involves researching influential websites, companies and bloggers so you can write guest posts for them. In return, you ask for a link back to your site. This sounds easy, but many influencers are overwhelmed with requests.
Focus on offering relevant, quality content rather than promotional content. It’s also important to build trusting relationships with influencers. Even if they don’t allow you to link back to them, writing for influencers increases your online visibility and brand awareness.
- Social Media
Using social media for link building outreach involves engaging your audience, increasing your authority and building relationships. When you follow others, interact with them, publish quality content and make your voice heard, most likely high-quality publishers will look forward to linking back to you.
When you use these steps, you’ll generate quality backlinks that increase your brand exposure. You’ll also reach the audience that has an interest in your business.
Go Do Some Outreach
The more you do link building outreach, the easier it will get. Following these tips and promoting your MSP business content on relevant channels where publishers will want to share it should result in an effective link building outreach campaign.
