Has your MSP business encountered a cyborg general of a droid army as an enemy? Well, metaphorically you may have already met one. You might have an aggressive competitor who is considerably as vile and ruthless as General Grievous of the Star Wars prequel trilogy. Grievous commanded the Droid Army during the Clone Wars and he worked under the orders of Count Dooku and Darth Sidious. He fought against Anakin and Obi-Wan but he managed to escape from them when the Jedi got the upper hand.
It can be difficult when you are under attack by aggressive competitors. They could use direct, manipulative and possibly bordering on unethical techniques against you and your market. But do not be so alarmed. You do not need to lose sleep over such things. However, it does not mean that you just completely ignore them. Here are some ways in which your MSP business can deal with this situation:
Have a better perspective
Are your competitors getting on your nerve? Are they copying your every move or worse, bad-mouthing your services? This calls for a change of mindset. Yes, you read that right! You do not always have to respond to their tauntings, instead, you can take it as flattery. Why would they even bother doing the things they do if they think your company is not worth it? You are on to something good and they know it. Also, you do not always have to look at competition as your enemies who are trying to steal your market share. You can also look at them as potential partners. Why don’t you share the market with them? It is big enough to go around and the MSP industry is continually growing and getting broader.
You can beat them without joining them
Your company does not have to stoop to their levels. You have to resist the urge to go to the dark side here. Though it is very tempting to fight fire with fire, it will be far more effective and rewarding to stick to your own business moral. The key here is not to become angry but be the bigger person and ultimately, this example will show to any prospect the genuine quality of your service. You just need to continue to operate with the correct principles and have a positive atmosphere and brand experience for your clients.
Innovate and be different
Never stop innovating and believing in your own products and services. Differentiate your company from the rest using your own style. Concentrate on giving high-quality services and being the experts in the niche you have chosen. Standing out is the most beneficial way of doing business against aggressive competition. Do your research and planning and trust in your approach.
The key here is to be assertive without aggression. This will give your MSP business a positive image and uplift your public relations. Always display respect even to unethical competitors, knowing that you are acting as a moral company. Be professional in all areas of your business and be assured that quality will speak for itself. This is what the customers truly look for.