When it comes to MSP business websites, simple is almost always better. This is not to say online visitors are incapable of sifting through a considerable amount of content and navigating a website. Rather, people are inclined to enjoy things that are presented in a simple manner, be it a website or anything else. Do not put the burden on your online visitors to figure things out; make it easy for them and they will be inclined to pay for your services.
The Importance of Cognitive Fluency
The human brain best processes information when it is presented in a simple, easy-to-digest, intuitive manner. Your MSP business website will prove more marketable if you zero in on visitors’ ability to understand the information presented and the key takeaways from the online experience. The measure used to gauge how the brain processes information is known as cognitive fluency. If one’s cognitive fluency level is high, it is comparably easy for his or her brain to process data.
It is interesting to note cognitive fluency also impacts how people feel in addition to their brain functionality. This means the difficulty or ease in thinking shapes how people feel about websites and other experiences. Cognitive fluency is important for your website, additional marketing materials and even your brand imaging. Try to simplify your slogan, imagery, branding materials and other company-related materials presented to the public to prevent confusion or intimidation through information overload.
The Merits of Simple Web Design
When someone visits your website, the retina portion of the eye immediately begins converting what it views on the page. Everything from the page’s visual design to pictures, headlines, and calls-to-action are noted. The brain stores the information relayed from the eye. If there is any sort of strain in this experience, the viewer will feel uncomfortable. It is in your interest to make this process as easy as possible, encourage positive feelings when people surf the web to your homepage and ultimately serve that many more clients. When in doubt, keep your website as simple as possible for cognitive fluency’s sake. If there is too much going on in terms of the homepage layout, people will feel intimidated, confused and possibly even annoyed.
A Simple Website Enhances Your Brand and Spurs Client Conversions
The moral of the story is an investment in your website’s design will enhance your brand and encourage clients to spend on your services. There is no need to invest tens of thousands of dollars on a fancy website with visual pizzazz. It is better to have a highly functional, simple website that is easy-to-use. An intuitive website that looks good will enhance your conversion rate in due time. Make the online experience easy for your MSP business clients and they will be inclined to remain on board for the long haul. More importantly, these happy clients will be inspired to recommend your services to others.