Because of the increasing security threats in businesses, MSP Business services are now more in-demand than ever. However, what would be the use of MSPs if their service packages don’t cover cyber security issues in their entirety? As technology continues to grow, so do cyber criminals— they devise new approaches to their malicious ventures every day. Cyber security should be a priority for all MSPs. A system that’s subject to constant security breaches consequently becomes unmanageable and suicidal in the business context. Here’s why MSPs should put significant focus on cyber security:
Many businesses have switched to the use of technological applications to steer their activities. It’s not unusual to find a small business with an IT section. However, some of these businesses don’t have enough expertise on how to digitize their operations without exposing their systems to cyber security risks. In this case, MSPs become essential— they have the technical knowledge on how to implement and manage IT projects while ensuring utmost security. MSPs shouldn’t only advise businesses on IT operations, but they should also actively participate in protecting firms from cyber threats.
As an MSP, your focus should be on developing trust, strategy, and a reliable partnership. The best way to develop trust is through the assurance of business continuity. MSPs play a key role in ensuring that their partners’ business stays on track— they can determine the success or failure of a business. Cyber security problems can lead to business failure, and this jeopardizes relationships between MSPs and their clients. Successful mitigation of security issues strengthens ties between MSPs and businesses— this not only guarantees business continuity for the clients but also for the MSPs. Who would they sell their services to if businesses suffer liquidation based on security gaps?
A focus on cyber security also ensures that MSPs retain their clients. Client satisfaction determines the levels or extent of retention. It’s easier to retain a client if your service packages are in line with their needs and expectations. You can even go a step further by exceeding expectations. Most companies want MSPs that can assure them of a secure and efficient system. Businesses need to assure their customers that their client support and online sales systems, among other IT resources, are safe. Therefore, by focusing on security, you assure your clients that you have the interest of the business at heart and that your services are reliable.
The marketability of services offered by MSPs is dependent on the reputation these companies have created. Such reputations are built on the MSPs’ ability to guarantee the safety of business IT in the increasingly risky world of technology. Potential clients would want to know what security provisions you have in place, and maybe a track record of successful implementations of the same. MSPs that don’t prioritize cyber security find it hard to keep up with the constantly changing security needs in IT— they’re less likely to satisfy clients that are very particular about the security of their system.
MSPs should be proactive enough to detect and block security threats, ensuring the safety of their clients’ data and IT resources. With the increasing rate of cyberattacks in businesses of all sizes, it’s only logical, as an MSP, to focus on cyber security for the sake of unmatched protection and client retention. Your clients won’t be the only ones who will benefit from this.