Effective communication is a foundation of success in an MSP business. It stands to reason that if your business communicates well in other areas, your marketing will benefit, too. So, how do you make sure your communication works? By owning the understanding. Take responsibility for maximizing the understanding of both parties to a communication by complying with the following rules:
Keep your communication short and sweet. Note that this does not mean terse or rude. In your communication, get to the point in a way that is mindful of the audience. Don’t beat about the bush. Say what you mean and mean what you say.
At all costs, avoid being vague. Ensure your message is clear. If you are communicating a question, make sure the information you need is obvious. If you’re making a point, don’t leave any doubts about the desired outcome of the statement. If possible, allow room for questions to be asked in order to help achieve clarity in the mind of the audience. If you’re using a one-way communication channel (print advertising, for example), ensure you answer any typical questions in your copy.
By leaving room for questions, or even statements, you foster a conversation. Allowing a conversation builds engagement with your audience. When your listener feels engaged in a conversation, they are more likely to listen, to hear what you’re saying, and to take part in building an effective understanding. But remember to keep emotions in check. Though a healthy emotional understanding in a conversation is valuable, losing emotional control or triggering an unwanted emotional response in your audience risks shutting down the conversation and terminating the wanted understanding.
Get the facts right. In the age of ‘fake news’, it is even more important that your statements are correct and any questions you ask are founded on an accurate understanding of the fact, not false assumptions, misunderstandings, or incorrect reports. A reputation for accuracy strengthens the brand image of an MSP business. Take responsibility for getting it right.
Consider the perspective, needs, emotions, and fears of your audience. Whether you’re communicating with one person or many, you want your message to be understood the way you intended it to be received. By using consideration for your listener, you take responsibility for your communication. By owning the understanding, you can control the outcome and both parties win.
An audience will listen more intently to a speaker with confidence. The confidence portrayed in your manner, approach to the conversation, words used, and the topic of your speech or writing affects how our audience receives the message. By sharing a confident message, you inspire the audience to pay attention and consider your words more carefully. The perceived value of your communication increases.
The job of communication and, more importantly, effective communication, can be challenging for an MSP business. By complying with the fundamentals above and deciding to own the understanding, you can enjoy fruitful conversations.