Digital marketing continues to transform the way businesses interact with their target audience. While superior products matter, today’s customer is looking for a great experience from start to finish. This includes their very first interaction with your MSP business on your website or app. With a fast-growing number of people choosing to access the web from their mobile phones, the mobile experience becomes an all-important factor. If your website is not optimised for mobile users, you could very well lose a large number of potential leads in the first few seconds.
Mobile User Considerations
People are with their phones most of the time, so it is no wonder that more and more internet searches are happening on mobile devices. What exactly does the mobile user want? The mobile user wants an easy and seamless experience. They want access to relevant information as quickly as possible without having to jump through too many hoops. They want a well-structured and well-formatted site or app that is easy on the eyes. Consider how often you visit a website on your phone and find that it is impossible to navigate. The sizing and scroll option may be completely distorted so much that you might just give up altogether. These are the reasons why your MSP business must take time to optimise your website for mobile.
How to Optimise Your Website and Apps
There are a number of ways to optimise your website for mobile and to improve your apps. It might take some combined efforts, but it is worth it. Here are a few suggestions to start off with:
- Know your users – Understanding who is visiting your website and app allows you to cater to their needs better and tailor the mobile experience for the right user.
- Understand the platform – Your web designers must tailor your app for different platforms.
- Map out the user interaction and test it out – When your designers walk through the user’s entire experience and test it out, it helps to reveal the areas that need work. One of these is the sizing of text and images for different devices. Another is the placement of key buttons such as the cancel and save options. All in all, you are looking for great accessibility. You also want the onboarding process to be seamless.
- Give the user control of their experience – Another feature that makes a good addition is a search button on every page. Also, consider making your app more interactive.
By tweaking your mobile website and your app, your MSP business can optimise the mobile user experience. When your mobile site is well-designed and easy to use, you can expect prospects to stay longer on your site and more visitors to follow through with the onboarding.
