As an MSP business, you offer valuable products and services that can transform companies and help bring increased growth and profits. For maximum effectiveness in marketing your company, you have to be in touch with what your potential customers need most and their current business challenges. It is only by effectively communicating what you offer and how you can help them practically that you can win them over. Once they are convinced of the benefits, they are more likely to spend money on what you offer. Learn more about how to align your offers to their greatest needs below.
Top Selling Points to Appeal to Potential Customers
So, what exactly do customers want? As an MSP business, you have the task of showing them that IT services and support are not just a luxury but an important part of maximizing technology, making systems and communication channels more efficient, and staying compliant. When you focus on the customer and their present challenges, you build that much-needed connection.
Here are a few selling points to help you market your services better:
- IT services help customers save money. Every business is looking to manage their costs and not spend unnecessarily. If you can convince them on how your services save them money, you win. When they sign up for managed services, it works out much cheaper than hiring full-time IT staff around the clock, especially for smaller businesses.
- IT services deal with common business challenges. If you know what their administrative and other business challenges are, you can demonstrate how you can help them solve these. Common challenges include maintaining network security, managing who has access to what business data, and training staff on cybersecurity.
- IT services provide technology solutions to save businesses time and make things easier. Instead of relying on outdated systems for communication and data management, you can help your clients take advantage of the latest tools and services including cloud services. This makes them more competitive and helps them use their time and energy on more productive tasks.
- IT services help you with compliance. Data compliance is not something to take likely. Depending on the industry your potential customers are in, there are more or less hurdles to jump over.
- IT services help increase profits. To sum all these points up, you can save customers time and money. The result of this is greater profits and greater customer satisfaction.
All your services can impact your clients in one way or another. This is the important information they need to hear. Once you learn to sell your services as an MSP business using this client-focused approach, it becomes easier to build rapport and get to the next stage with potential clients.