Understanding the role of the media is one of the keys to success for any MSP business. Good press coverage is an excellent way to build the reputation of your IT company and reach a wide range of clients. However, failing to understand the key fundamentals of media engagement can lead to many different issues and make it difficult for your IT support company to succeed in today’s competitive workplace.
Here are just three truths that you should always keep in mind whenever you engage with the media:
An Interview Doesn’t Always Result in Media Coverage
An IT support company needs to understand that a media interview isn’t always published due to a variety of reasons. While this may be a frustrating experience, it is important to remain level-headed and keep things in perspective. Many times, an interview isn’t aired due to an editorial decision, but these interviews give you an excellent opportunity to build long-term relations with reporters, which may eventually result in media coverage in the future.
You Need the Media More Than They Need You
Another thing to keep in mind is that you need the press coverage much more than they need your MSP business, simply due to supply and demand. Each year, over 25 million firms are created in America, and they are always looking for new ways to elevate their brand and establish a presence in the world of business. In other words, media members have an almost unlimited supply of companies to cover, and it is essential to always act professional and treat them with respect. Gaining media coverage can boost the presence of your IT business, but it is never a guarantee that you will always get publicity.
Not All Reporters are the Same
Developing good relations with reporters is essential in the business world, but it is important to realize that everyone is different. For example, one reporter may present a much more objective viewpoint, while another reporter may be biased towards your company or a particular issue. Understanding the differences between each reporter can help you make decisions that are in the best interests of your IT company and avoid experiencing negative situations related to your business.
Gaining positive publicity for your MSP business is a fantastic way to reach new clients and improve the brand of your company. Of course, nothing is guaranteed in the world of media, and it is important to always keep in mind that you may not get adequate coverage for your IT business. However, always focusing on providing the best customer support and IT services available will help you naturally build the reputation of your company and is well worth the effort for any managed service provider.