Your MSP blog would be well-advised to focus marketing in such a way that it encapsulates multiple angles of approach. If you have one piece of content, it should be disseminated throughout your primary website, any related social media, and through guest blogs amenable to the products and services of your MSP. Toward that end, getting yourself on a guest blog serving your target demographic can take some footwork. Following are several tips to help you have the most success in this area:
- Ensure all content is qualitative
- When linking, ensure you use authoritative sources
- Learn from successful blogs, identify a niche, and apply your knowledge
Ensure All Content Is Qualitative
Your MSP blog should never have sub-par quality. Always include useful information for your readers. You don’t have to write a technical white paper with each post, though; just help give your target demographic the information you’ve come to know. BDR, or Backup and Data Recovery, can be complicated if you don’t understand what you’re doing; but when you explain away all that complication, it’s pretty straightforward. Help readers save trouble by giving them true value.
When Linking, Ensure You Use Authoritative Sources
Don’t link to anything which is spurious or questionable. If you’ve got something for which a link must be provided, provide a good link. It’s not bad to have links back to your site and elsewhere; your prime consideration is avoiding both competition and spurious links.
Learn from Successful Blogs, Identify a Niche, and Apply Your Knowledge
Read those blogs out there which are successful and learn to adopt strategies which match your brand’s core focus. There’s going to be a niche defining your brand which differentiates you. Basically, you’re looking to find how what you do can be best parleyed using the knowledge of others.
Effective Guest Blogging
Using an effective guest-blogging strategy to maximize your MSP blog can deliver greater return on your investment. Consider your existing strategies and if guest blogging is right for you.