Your MSP blog needs to be strategic in outreach design. You want to avoid treading over ground that’s been traveled. It’s important that, rather than a trial-and-error approach, you use tried-and-true techniques as made available through SEO agencies specializing in MSPs directly. Following are three strategies worth considering as you go about developing online content:
- Understand who your targets are
- Address pain points of clientele
- Embrace video and CTAs
Understand Who Your Targets Are
You should gear your MSP blog toward specific demographics. You need to know who is acquiring your services, as well as why. Before that, though, you want to ensure you’ve got the right targets in your marketing sights. Consider existing clientele and target future outreach at such demographics.
Address Pain Points of Clientele
When clients have a need, they go searching online to fulfill it. When you’ve got content already in place addressing that need, then you save them time and effort. That’s the “why” behind tech targets purchasing services that you provide. So again, look internally to help you hone external outreach. What pain points do your existing clientele have, and how do you help them? What kind of numbers can you bring to the table which demonstrates your tech’s effectiveness? Answer these kinds of questions and produce content which is poised for effectiveness.
Embrace Video and CTAs
Calls to Action (CTAs) need to be simultaneously subtle and direct. You shouldn’t beat the reader over the head, but you shouldn’t refrain from motivating them. Organic, natural inclusion of a CTA is essential.
Using videos is also a very effective content technique. Basically, you want to ensure you’ve got engaging, relevant video which summarizes that which is written and is properly SEO-optimized in terms of titling, meta-tags, etc.
An MSP blog with videos and CTAs, accurately addresses pain points, and targets a specific audience will be more successful in its outreach efforts. Consider existing content production protocols and whether enhancement is necessary.