Your MSP marketing strategies can’t be singular and static, they must be plural and dynamic. Your marketing methodology must move with your MSP’s development; otherwise, you’re leaving money on the table. Following are several tactics you can use to help cut the fat from your current marketing strategy and facilitate more effective outbound campaigns:
Establishing Goals in The Form of a Checklist
Your MSP marketing strategy will benefit from establishing a six-month checklist of miniature goals leading toward a larger directive. What you want to do is sit down with your marketing team and figure out what kind of realistic forward achievements can be made. You’ll be aided and hampered by competition and tech developments, as well as client acquisition, going forward. Think of this like a six-month exercise goal. You’re starting in January, your goal is to lose twenty pounds by June, that means 3.66 pounds a month or about .12 pounds a day. That’s a manageable chunk, isn’t it? If you get to an average of .15 pounds a day, you might hit 27 pounds by June. With your marketing team, have a goal which increases actionable leads and sees increased sales conversions. If you’re just getting an extra sale a day, that’s going to lead to expanded resources, which could help you get that number up in a statistically positive curve.
Scrum Monday, Review on Friday
When everybody comes into the office Monday, have your marketing teams get into a scrum and organize a game plan for the week based on your existing data. Review your weekly egress on Friday to see what goals you reached on that game plan. With your overarching six-month plan for guidance, in several weeks you should hit a very reasonable “stride” of forward growth and improvement.
Encourage Marketers to Think Outside the Box
Though search engine optimization (SEO) is fundamental to modern marketing, it’s an innovation that has been around less than twenty years in a truly effective capacity. Google was burgeoning at the turn of the century, now it is definitive. But Google is only one aspect of the web. Now IoT, edge computing, cloud computing, and varying other expanded technologies are totally reinventing the marketplace. As an MSP, you’re in a unique position to be a marketing leader through utilization of developing tech. But if you’re not thinking outside the box, you won’t be able to exploit any of that utility. Encourage creative thinking; perhaps make some new means of attracting prospective clients part of your six-month goal.
Establish Periodic Analytical Examinations
Every couple days or weeks, depending on what works the best for your operations, delve deep into analytical data recouped through your marketing efforts. How many actionable leads are converted? 5%? See if your new marketing techniques can get that number up to 6%, etc.
MSP marketing strategies which are careful to establish optimization plans for their outbound campaigns are likely to see increased success over time. Marketing must remain fluid to be at its greatest effectiveness; so, make this possible by planning ahead.