You likely found a couple of Google My Business listings when searching the web for local business providers. Wouldn’t it be nice if your MSP company were also listed when people searched for your business on the web? With a little bit of work, this feat can be accomplished. Let’s take a look at why Google My Business makes sense for MSP companies.
An Explanation of Google My Business
It was not long ago when people used phone books to look up local businesses. Nowadays, people turn to the web to find out information about local companies. Google My Business is one such online directory. This is a no-cost listing tool available through Google that empowers businesses, service providers, and brands to list their company so its name is visible when people on the web are looking for relevant product/service providers in the area.
Why Google My Business Is So Important for Service Providers
Google My Business is essential for your MSP company’s search engine optimization (SEO). A 100% complete Google My Business profile optimized for search engines makes it that much easier for your business to move toward the first page of the search results. This is exactly what your business needs to attract new clients.
Invest the little bit of time necessary to create and optimize your Google My Business profile, and your MSP business will be one of the few featured below the panel above search results and beneath paid ads. If optimized, this prime position is exactly where your business listing will be positioned, steering that much more online traffic to your business’s website.
GMB is also held in high regard for its features. Google has implemented all sorts of helpful features to GMB. As an example, the Google Questions and Answers feature empowers users to ask questions from a smartphone or desktop computer, setting the stage for your MSP business to answer those inquiries right away, converting prospects into clients even faster.
In some countries, Google My Business administrators can even directly message clients from the listing. Google Posts even empowers business owners and managers to promote special sales and offers.
Go ahead and upload an image, incorporate ad copy, and you will be on your way to connecting with that many more clients. Add in the fact that Google My Business implements new features nearly every month and there is all the more reason to create a listing for your business.
Sweat the Small Stuff of GMB
Your Google My Business Listing will prove that much more dynamic and effective if you take full advantage of the service. Add videos and pictures relevant to your business, and interested prospects will prove that much more likely to convert. As an example, MSP companies can now add a 30-second video about their business that will grab web surfers’ attention, steering them to your homepage and improving the odds of subsequent conversion.
These are just a couple examples of how GMB can help your MSP company achieve its true potential. Start your GMB profile today and it won’t be long until it moves that much more web traffic in your direction, driving additional revenue all the more.
