As an MSP business, you’ve got to have a solid website. It can’t be too cluttered or too complex, and it can’t be underemphasized how important a good site is. This is often the first thing potential clients see when considering the sort of products or services your MSP provides. You want an optimal site that is relevant and updated regularly.
Apparently, 67% of the buyer’s journey happens to be digital, and you should lean into that. Here are a few best practices in web management to help you make your site the most effective seller it can be:
Regularly Update Your Website
An MSP business needs to have a website that communicates your skill in IT. When a site looks old, behind the times, or otherwise unattractive, that’s a point against you. Additionally, when a site can’t be accessed on a mobile device, that’s a big red flag for many of your clients. Your site needs to be updated as regularly as possible. It could be worthwhile to dedicate someone on your team solely to this task.
Make Sure that the Information on Your Site is Qualitative
Just because you’ve got a lot of information on your site doesn’t mean you’re having a good effect on customers. You want information that’s relevant to them and describes the actual issues they contend with.
If you’ve got a bunch of nonsense, static, or irrelevant data, that’s going to work against you. You don’t want content for content’s sake. Yes, you need to build up your online footprint, but it’s got to be done legitimately. Outsourcing to a content agency can be a good move for some MSPs.
Put Diverse, Substantive Content on Your Site
Even if you’ve got qualitative content, you can’t simply produce it from one “family” of data— that becomes homogenous and boring. Mobile technology, onsite server arrays, decentralization, BYOD, DaaS, cloud computing— there’s a lot to write about.
Determine what resonates with your clients and design several families of diverse content to comprehensively address core issues of your clientele in a substantive, varied way.
If Such Measures are Too Much, Outsource
There’s no shame in outsourcing website management or content creation to an SEO group specializing in MSP solutions. Especially for smaller, start-up MSPs, this can be a very good move.
Making Your Website the Best It Can Be
An MSP business will generally have a more reliable market impact with a high-powered website that’s continuously updated either onsite or through an outsourced group. Additionally, you want content that’s diverse and substantive on your site— don’t put any filler online. A comprehensive approach like this will help prepare your site to be a maximum seller for your business.