Your MSP company needs to keep millennials in mind. They’re in their late twenties and early thirties, and they’re vastly coming to dominate the economy. Ignoring them, despite the associated stigma, is going to undermine your bottom line. Following are some strategies to help you engage this tricky demographic:
- Speak to new skills and expectations
- Focus on generational strengths
- Look beyond the “shallow”
Speak to New Skills and Expectations
Your MSP company needs to recognize that different generations have different skills, and they expect different things. Millennials are generally non-confrontational and don’t know their way around an engine. Meanwhile, they’re tech-savvy and socially conscious. If you were producing content aimed at bridging the generation gap, you may produce one piece which likens tech functionality to engine maintenance, and one which likens it to building a character in an RPG, or Role-Playing Game. This allows you to, in a “Venn Diagram” kind of way, achieve crossover between demographics who are situated to use the services of your MSP.
Focus on Generational Strengths
The strengths of, say, baby boomers, as opposed to millennials, were briefly explored earlier. You need to design content which appropriately reflects known strengths of your demographic. Millennials aren’t known to retain occupations for extended periods of time, whereas baby boomers are. So, content should focus on more ephemeral qualifications when geared toward millennials, and long-term strategies in relation to baby boomers.
Look Beyond the “Shallow”
Don’t judge a book by its cover. Part of your outreach strategy will be acquiring sellers and content producers who understand the millennial mind. You may hire millennials or work with SEO agencies that specialize in cutting-edge MSP content. Regardless, you want to get beyond appearances and into actuality. Look at purchasing habits of demographics your MSP serves, what they’re buying, why, and how that differs from outward appearance, then design content accordingly.
Your MSP company is undermining itself if outreach is only aimed at one generation. Technology develops, and at a slower rate, so do demographics. You have to anticipate it when you create your content.