The conversion of prospects to your MSP’s products and services is one of the primary goals of IT marketing. As with anything worth doing well, this requires a bit of work to accomplish to your specifications.
The following are a couple of CTA (call to action) phrases you can hyperlink within content and your landing pages to help effectively facilitate conversion:
- Buy Today
- Click Here
- Add to Cart
- Contact Now
- Donate Today
- Get a Free Quote
- Learn More
- Enroll Today
- Register Your Business
- Download X Now!
- You Can Sign Up Here
- Here’s a Tutorial to Consider
Properly Preparing Readers
Obviously, you do not want to just pepper your content with CTAs like these; what you want to do is prepare prospects to click. What you’ll do is present some facts, perhaps link to a few studies, show what the implications of those facts are, and then tie those things to your prospects. Once you’ve done all this, then you put the CTA in a hyperlink.
Value-Rich Content.
IT marketing that is value-rich is more likely to impact your target market with the effectiveness you intend. Show how you are going to save your prospects money. Identify pain points, and present solutions. You’ll want to have projections involved which demonstrate what you do and support those projections with testimonials and case studies which prove your MSP’s value.
Diverse Content
It’s recommendable that you present content on more than one platform. You want it on your home site, on a blog, on guest blogs, and you want it available in a mobile capacity. You may even look into interactive content solutions which specialize in mobile apps and the like. Try to avoid being too much like spam.
IT marketing which supports CTAs with content that naturally leads prospects to click on them is more likely to see an increase in conversion. Working with agencies who specialize in providing SEO solutions for MSPs can help you maximize both content and CTAs with cost-effectiveness and skill.
