Your email open rate is the percentage of emails sent in a given IT marketing effort that are actually opened by recipients. If 60 out of 100 emails are opened in a given putsch, that’s a 60% open rate. Ideally, you want your rate to be 50% or higher. You can approach 100% if you’re strategic enough. Following are tips to help increase from wherever numbers are presently:
Engaging Subject Lines
IT marketing needs to have subject lines that are interesting, but also those which don’t appear to be spam. If you can figure out how to write a personal message with each email, that’s ideal. You may not have time if you’re large enough. You’ve got to consider all factors. Sometimes certain emails should be personalized; sometimes a template is all you need. It’s not just the prospects, but the kind of email you’re sending.
You may be able to soften recipients to open outreach materials if you pepper personalized emails with strictly promotional ones. Make it a somewhat mixed bag, and prospects will be more likely to open emails in order to see which kind is which. Having regular comic strips, jokes, or links that are fun to follow through on help tool. None of these things mean anything, though, if you send your emails at two in the morning on a Sunday. It’s better to send them at one or two on a weekday. You don’t want to be too early in the day, as people are just getting to work, or too late, as they’re leaving. Ideally, you send an email and they are there to open it immediately.
Segment lists so certain emails, promotions, and directed outreach go to the right people. This maximizes contacts and reduces instances of irritation among clients.
IT marketing which employs list segmentation, has good timing, and authors engaging subject lines is poised to see open rates increase. Consider existing operations and where upgrade may be necessary.