Your IT marketing team must be careful to design outbound emails such that they aren’t simply selected and deleted. You want people to read them and follow them to your website. There are a number of ways you can facilitate this— consider these tips:
Optimize Your Email List: Delete the Lemons
Your IT marketing team shouldn’t be sending emails to dead addresses or those which don’t feature flesh-and-blood prospects. You’re going to get a lot of email addresses which funnel inbound messages into a spam filter that’s apt to be deleted en masse. Determine which addresses are of this kind and excise them from your list. Additionally, you want to ensure you’re not sending emails to addresses which are no longer in regular operation. You should get a “mailer-daemon” message saying email X can’t be delivered to defunct address Y. Listen to that daemon and delete the inactive address.
Design a Schedule of Sending Emails and Stick to It
Once you’ve got your list optimized such that it is at its peak effectiveness, your next step is going to be ensuring you’ve got a consistent schedule of sending which is predictable. This saves you time and it is convenient for clientele, especially if you’re using your email outreach to send value-rich content worth opening regularly.
When Emails are Opened, Automated Follow-Ups Should Be Sent
Design outreach such that when your initial emails are engaged, a follow-up is sent. There are a few different ways to do this, you don’t want to spin your wheels in vain. Consulting SEO agencies specializing in MSPs can help you most effectively design automated follow-ups.
IT marketing solutions which incorporate email outreach that is optimized using available data will save time and money while increasing response rate. Delete inactive emails, ensure you send out messages on a schedule, and automate follow-up emails.