In this film a Soviet Spy is captured in America during the Cold War and sparks controversy regarding human rights. Tom Hanks acts in this film of espionage and the workings of Russian secrecy. The principles of war in this movie are fine examples to learn from for any cutthroat businessman in a competitive market but pale in comparison to the theme of humanity this movie has to offer. But what can your MSP business learn from this daring tale of a spy gone wrong?
Know your enemy
This group of spies is tasked with using seduction as a weapon to extract information throughout highly covert operations. These spies are capable of infiltrating government at the highest levels and are trained to immediately identify a targets weakness and use it as leverage to extract information. Considering the danger of these individuals, we can see the discomfort of an American lawyer defending a Soviet spy in a time of such tension. So, what exactly is there to take from this cutthroat spy industry we can utilize? Many wouldn’t think about how they would do the same to serve their country in a similar situation until the tables turn as an American pilot is captured after a failed black op.
Don’t judge a book by its cover!
The theme to take away from this movie is the danger of selling and judging your prospects by outward appearance, type of office, number of employees, way they dress. This is a common IT marketing mistake MSP companies can’t afford to make. The spies would often use their intellect to intentionally make their opponents underestimate them before coming in to finish the job. Never underestimate your opponent but understand that outward appearance can’t be entirely dismissed. People will pay attention to how you look on the outside no matter what so make sure you look presentable to successfully lure prospects. Those are only on the surface and maybe they even save lots of money being so streamlined but the outside appearance doesn’t represent fully. Until you learn this you will literally be leaving money on the table out of prejudice.
The principles of war this movie shows should be in the back of everyone’s mind when you’re in a competitive MSP market. This Bridge of Spies teaches the value of knowing your opponent and the how the right information can make the perfect IT marketing plan. Take these principles to win the MSP business war!