IT marketing needs to respect mobile devices. More people use mobile devices to interact with the internet today than they do non-mobile devices. This means if your website, your marketing, your content, or your overall strategy doesn’t include mobile technology, you’re losing over half the market.
Tactics to Maximize Mobile Technology
There are always best practices in any field of professional business. When it comes to marketing, though mobile outreach is still relatively new in the grand scheme of things, best practices are swiftly developing. Following, we’ll briefly examine several of these best practices to help you ground your mobile outreach campaign:
Calibrate Websites to Total Mobile Friendliness
Your IT marketing strategy needs to be conceived around mobile interaction. There should certainly be a conventional website for desktop users, but when someone on a mobile device accesses your home site, the page they see should be easy to interact with on a touch-screen smartphone. Visitors should be able to interact one-handed. Consultation can help you be the most mobile-friendly. Don’t neglect traditional site design, but definitely incorporate mobile functionality.
Capitalize on Social Media, Where Users Spend Much Mobile Time
People tend to spend a lot of their time on mobile devices interacting with social media. It’s not enough that you have a website calibrated for a mobile device, you’ve got to put your marketing materials in the right place. Blogs on Facebook, promotions on twitter, videos on Instagram–different tactics will be more or less effective. Just be sure you find a way of putting your MSP’s options in front of the right people across the right social media.
Don’t Neglect Email Marketing, Assure Videos Are Mobile-Friendly, Use Short URLs and QR codes
Email marketing can be quite effective. However, you need to send it at the right time and in the right saturation–don’t be obsequious. Additionally, you’ll want to include solid CTAs. Newsletters, promotions, on-boarding letters, and other areas of email outreach should be individually calibrated in a contextual way. It goes without saying at this point that email must also be mobile-optimized.
Video can be quite effective in marketing, but again, you’ll want it to be the kind mobile devices can interact with easily. Lastly, don’t neglect the mobile component even in direct mailing campaigns. On a direct-mail postcard, include QR codes smartphones can scan and short URLs that are easy to look up from a device, and which produce a mobile-friendly site.
Mobile Marketing Effectiveness
You could see some clear benefits when you incorporate mobile effectiveness into your IT marketing campaign. For mobile marketing optimization, be sure email marketing and videos are designed for ease of mobile use. Also, use QR codes and short URLs in physical mailers. When it comes to mobile marketing, social media is a great avenue to reach relevant clients. Lastly, assure all online materials are properly calibrated for mobile users.
