In IT marketing, your website is the face of your company. A great deal of your business’ dollars goes into marketing online. The best case scenario is that a visitor goes to your site and learns enough to choose you as their MSP.
Many clients are found this way, and it is an effective way to find new business. However, sometimes they just bounce off, like Tigger jumping around with Pooh. Maybe they got interrupted, maybe they didn’t like your services, or maybe your website needs work. Here are some top reasons that a potential client may have left your website without any follow up:
They Can’t Get a Hold of You
One of the most common mistakes people make when designing their website is not having contact information on their home page. Many of your prospective clients just want to talk to you directly. They are going to jump away as soon as your contact information is not readily available. This is easily fixed by an update to your website. In general, your contact information should be easy to find on all of your web pages.
Chat boxes are another way that your prospective clients may be looking to get a hold of your company. It does not give the best impression to run a company focused on tech, and then not employ some of the newer features on your own website. Implementing chats is not all that challenging, and it should be part of your IT marketing strategy.
Slow Loading Webpages
Your website should be highlighting your company’s IT successes. When page loads slowly, it does not say very good things about your company. It also makes for a frustrating experience, and your clients are going to bounce from that very quickly. Make sure that your web host is able to provide the services that you need. If you are hosting yourself, ensure that you are not cutting corners on this. The face of your company needs to run fast and smooth to draw in customers.
Using Annoying or Outdated Applications
While you might not chase away all your customers using Flash, there are many who will shy away from a tech company that still uses such outdated coding. It also does not work on most mobile devices, which is the source of a lot of web traffic. HTML5 is much more reliable and makes for a more user-friendly experience. Stick with currently supported code when designing your website.
Another outdated dinosaur, which turns your clients into a “Tigger,” are pop-ups. They take away from the user experience. If you have information your IT marketing prospective client must see, a bar is a much nicer way to do it. It looks better and is much less distracting.
Your website is the clients’ first look at your company. These are some of the most common reasons that your visitor bounces away before they become a client.
