Managed services marketing designed with the right goals in mind will be more effective. One goal should be having a persona that’s easy to relate to and find. You want multiple social media “wings” of outreach. One social media outlet that’s quite recommendable is LinkedIn.
The following are some ways to maximize visibility on this professional social media site:
Facilitate Visible Value
If you want to be effective in any social media as pertains to managed services marketing, you’re going to need to show those who encounter your profile directly why you’re valuable. Demonstrate you have value. Show case studies. Link to positive reviews. Back-link to your website. Ensure content on your site is additionally available on social media, and perhaps work with a professional SEO agency to ensure you’re covering all your bases.
Have A Worthwhile Tale to Tell
Tell stories. Spin a tale regarding school district B, who had exceptional costs related to storage and on-site computer equipment, but then adopted your cloud services, incorporated DaaS (Device as a Service), and totally cut equipment costs; replacing them with two drastically diminished monthly fees. Design stories like this to inform prospects on your social media profiles.
Share Resources and Personalize Through Employee Social Networking
You want resources available for prospects to peruse. Provide tips and tricks you’ve learned in technology. Try not to undermine yourself; but if you can give a prospect a tip that helps them avoid competition, that’s not a bad move. Also, have your employees share your material on their social media profiles to reach a larger audience. You may even have them design business social media accounts expressly for this purpose.
Managed services marketing incorporating a strong social media game can see ROI from what ultimately constitutes a limited time investment. LinkedIn is especially considerable here; if you don’t have a presence on this site, it might be time to get one.