When it comes to managed services marketing, you need to keep in mind the reality of human development today. As it turns out, modern attention spans are comparable to that of a goldfish, and a lot of that has to do with the prevalence of technology in modernity. Now keep in mind, studies statistically only reveal a numerical relationship which may or may not accurately describe the reality of a given situation. Though people do tend to peruse content and quickly move away if it doesn’t immediately catch their attention (commonly you’ve got about eight seconds), this may not be specifically due to attention span diminution, it could have to do with choice. So, make them want to choose you.
Pac-Man and Cherries
Pac-Man, if you’re unfamiliar, is a video game with a little circular eating machine gobbling down pellets and little pixel-ridden cherries. People consume digital content like Pac-Man. All content you produce can’t be “cherries”; some has to be the pellets core to your market’s digital data diet. However, the more “cherries” you can design in terms of content, the more likely your demographic will seek them out.
What you want to do with your managed services marketing is design content your demographic wants to ingest. Make it valuable in terms of information. Make it entertaining, give it a fun element. If your content has a fun element, it’s more likely to be read and shared.
Consider this advertisement for a bank in Thailand. In it, a child saves money for a long time, only to find the price went up when he finally made enough. The ad tells a story, and it applies to its target demographic.
Your content should do the same; but keep in mind, AR (Augmented Reality) and VR (Virtual Reality) are on the horizon. If your managed services marketing campaign is to remain effective, you’ve got to keep it up in a way which keeps pace with modern trends. For that, working with a professional agency dealing specifically with MSPs in a digital capacity is a very recommendable solution.