Managed services marketing requires a dedicated approach which takes into account new and developing outreach methods. Email marketing is becoming more effective than many realized it could be. There are techniques which are known to increase the effectiveness of this tactic:
Using Software to Manage Email Marketing Campaigns
Managed services marketing can inform itself with relevant statistics, organize email outreach such that it corresponds to times prospects will more likely open messages, and reveal trends on which to base future outreach campaigns. There are many software solutions out there for email campaigns; working with an SEO agency who specializes in MSPs can help you find the most effective ones for your business.
Designing CTAs That Actually Work, Incorporating Personalized Tactics
Calls to Action, or CTAs, don’t do anything for you if they are not effective. Which ones work can be revealed through conversion rates of ranked leads. Ideally, your ranking of leads has a positive correlation with your rates of conversion. CTAs will play a part in conversion, and you can experiment here. Personalized CTAs are often effective, depending on products or services sold.
Formatting, Subject Lines, Email Delivery, Newsletters, and Giveaways
Subject lines should incorporate SEO strategies, formatting should as well, email delivery should be at ideal times, newsletters should be optimized for success in terms of value-rich content and promotions, and coupons or giveaways should be peppered throughout outreach as well. When an email opened by a prospect saves them ten percent on service X for a month, they will be more likely to open future emails.
Make Those Emails Count
Managed services marketing should focus on optimizing email outreach. Have effective formatting, CTAs, personalized outreach, and software management protocols in play. Outreach which incorporates such tactics should see a steady increase in the open rates and associated effectiveness of email marketing campaigns.