Your managed services marketing needs to be positioned such that it is at the most effective it can be. The difficulty is that, especially in technology, techniques which work will transition. Because of technological ability, more is possible, and more is becoming possible. Accordingly, not auditing and upgrading marketing at intervals will reduce the overall effectiveness of any marketing strategy.
Areas to Audit
In order to achieve the highest level of marketing success, you’ll want to monitor key operational areas metrically as you can and through other means as appropriate. Core areas to keep an eye on include:
SEO Methods and Branding
In your managed services marketing, you need to measure a few specific areas pertaining to SEO. How often is your brand mentioned? What kind of reviews are there about your business online? How are customers rating you? Look at trends and see if you can affect them by addressing such issues. Find a threshold where you should be, and continuously look to improve it. Working with MSP-centered SEO groups can help you avoid a lot of trial-and-error here.
Better branding helps. A strong profile has authority. Rankings should be organic, not propped up synthetically. Additionally, you should be seeing predictable levels of conversion. Ensure all marketing is on-brand, as well.
Your Website and Social Media Presence
The speed of your website, how users feel about using it, how easy it is for search engines to index your site, bounce rate, and other indicators are key in defining website performance. In terms of social media, level of influence in the industry and social engagement are key, as is having a presence on relevant social media outlets.
Offline Considerations and Analysis of Competitors
Beyond the web, marketing needs to consider the press, and it needs to have strategies for conventions, trade shows, speaking opportunities, physical advertisement where appropriate, and anything else applicable off the web. In competitors, you need to understand where they’re coming from so you can respond appropriately. Considerable categories include how the market perceives you, what kind of share of it can you have, and what sort of reach you’re achieving.
Managed services marketing which is appropriately audited can yield increased ROI. Know offline considerations, analyze competitors, keep websites and social media presence up-to-date, manage SEO, and ensure your branding is on point.