Managed services marketing should focus on designing content outreach that has repeatable, reliable effectiveness. The idea is to have increased ROI from outreach going forward. Following are several key considerations you’ll want to work into outreach strategy in order to get the most from content:
Don’t Forget the Client’s Perspective
Managed services marketing should be designed with the customer in mind. That seems pretty basic, but the truth is many MSPs get to a point where they almost forget who they’re trying to reach. It’s difficult because many of your clients are going to have a level of tech-savvy, which must be respected. Simultaneously, they’re not going to be near the operational level of your business, otherwise, they would not be in need of what you provide.
You need to know what the pain points of clients are, and you need to know where the market is headed. Additionally, you should take into account how clients perceive you as compared to the competition. If your content is “hitting on all cylinders,” as the saying goes, it may still be less effective than competitors should said competitors be hitting pain points or offering discounted services. Know what they’re offering, know what you need, know what clients need, and ensure you’re always updating to match the shifting perspectives of your target demographic.
Seek Professional Assistance to Maximize Effectiveness
SEO agencies that specialize in MSP solutions can save you a lot of time and aggravation. There are many aspects of outreach marketing which benefit from working with agencies who understand the clients of MSPs and the MSPs themselves. Think of it this way: there’s no reason to reinvent the wheel.
Certainly, you can design content outreach internally, but you’re going to make mistakes you could avoid through getting professional assistance. If you want to get the most from content, you’ll want to ensure every piece of content is optimized in terms of keywords, meta-tags, value-rich information, presentation, layout, and distribution. Guest blogging, email marketing campaigns, coupons, infographics, and more can all be useful here.
Organize Diverse Content Outreach into a Reliable Catalog
Organization is one of the key aspects of outreach you’ll want to take into account. What avenues of marketing define your outreach? Do you write value-rich content for your site’s blog, and spread it through related guest-blogs? Do you have a YouTube channel with helpful tips and tricks? Do you have an email campaign? Organize and tabulate outreach methods into a catalog of techniques and phase out those which don’t provide necessary ROI.
Hitting Your Stride
Managed services marketing will likely benefit from being organized into a reliable catalog, professionally optimized, and written with the client’s perspective firmly in mind. Following a strategy like this should help you see statistical increases in outreach effectiveness over time.
