Managed services marketing must contend with social media in the modern world. This is the human conversation. Today’s modern public dialogue is social media. Who reads newspapers anymore? People don’t even watch television; they use YouTube, social media, movie streaming sites, and other means. You’ve got to get on that bandwagon.
Incorporating Social Media
Working with SEO organizations that serve MSPs can help you use the most effective best practices in social media utilization. Some things they’re likely to advise include the following tactics:
Get Personnel to Share Content
In your managed services marketing, you need to co-opt the social media profiles of personnel to determine what works. If you’ve got 20 employees who each have four social media profiles, it’s not unreasonable to expect an average of 200 contacts per social media profile.
For four profiles, that’s 800 contacts. For 20 employees, that’s potentially 16,000 contacts. If you can get your whole team to share marketing content and 1% of those contacts respond in conversion, that’s 160 conversions.
Use Calendars to More Effectively Manage Social Media Content
Once you have your personnel onboard in terms of content dissemination, your next task will be to most effectively manage how they share this content. Put a calendar together built around high traffic times of target demographics; this increases impact.
Be Sure You’re Fully Utilizing the Best Social Media–Like LinkedIn
Still, it’s important not to use just any old social media platform. No one is on MySpace anymore–but they were at one time. So additionally, you must diversify your social media outreach. SEO groups can again be instrumental in helping ensure you’re using the most effective outlets, such as LinkedIn, which is profound in facilitating B2B interactions.
Your managed services marketing campaign will likely expand its impact if you fully utilize the best social media outlets, manage output based on a schedule built around effective engagement times and co-opt the social media impact of personnel.