Managed services marketing needs to have KPIs (Key Performance Indicators) which it can quickly reference pertaining to email outreach. Regularly, these KPIs need to be noted in order to “take the pulse” of your email marketing campaign. Following, several particularly illustrative email marketing KPIs you should be tracking on a weekly basis will be examined:
Tracking Email Open Rate by Emails Sent and Total Opened
You need to keep careful tabs on how many emails are sent and how many are opened. If you send 100 emails in a week and 50 get opened, that’s a 50% email open rate, which is actually pretty good. Keep in mind, there’s always room for improvement.
One reason weekly tracking is being focused on here is because you can augment your managed services marketing outreach strategy on a weekly basis then look at your month and see what really worked, and what didn’t.
CTR: Number of Click-Throughs Divided by Delivered Messages
CTR is short for “Click-Through Rate” and refers to whether or not an email that’s been opened has also been interacted with by prospects. To get this number, you divide how many clicks by the number of delivered messages.
If you send 200 emails out a week, 50 are opened but you get 400 clicks, it means you’ve got substantially good numbers in terms of CTR. If you sent 200 emails, 50 were opened, and one was clicked, something needs to change.
Subscription Loss: Subscription Cancellation Divided by Delivered Messages
Subscription losses can reveal whether you’re irritating your target demographic. You calculate this by the number of messages delivered divided by the number of subscriptions lost.
Optimizing Email
You need to monitor KPIs like subscription losses, CTR, and open-rate. Ideally, you should see a positive trend. Tracking these numbers weekly can help you improve your managed services marketing more proactively and effectively.
