Your managed services marketing strategy needs to take careful consideration of the subject lines it titles emails with. Though you can’t judge a book by its cover, many people do; and in the same way your email’s subject line is likely all that a prospect will consider when deciding whether to delete it. One in 3 people open an email based only on its subject line and 40% open emails on their phones. So, you need to have the best possible subject lines leading to quick, effective, direct, mobile-optimized content— consider these strategies:
Couple A Benefit with Curiosity
Managed services marketing should design simple headlines to play on a demographic curiosity by dangling a benefit in response to a specific problem. For example, you might title an email “10 Steps to Save Your SMB $100k+ Annually” or “Cut Tech Costs by X in Six Months”; the “X” being whatever value your MSP can dependably provide.
Remember Wilde’s Maxim: Brevity is the Soul of Wit
Go for short headlines that are provocative. The longer the headline, the less likely your prospect is going to read it. Reading takes time, and people already don’t want to be caught up in advertisement. Figure out what you’re trying to say and condense it down to the smallest possible headline.
Hit the Ground Running and Get There Quick
When prospects do click on your email, immediately give them actionable information. Start, perhaps, with a case study where you saved a client X amount over X time with X solution. Try to say it in one or two sentences and expand from there. Remember the mobile component.
Managed services marketing needs to craft emails and outbound email protocols using all the available data. Working with tech-savvy SEO marketing professionals can be ideal in helping you employ these and other strategies to increase email opens. Optimize where appropriate.