You need to design managed services marketing content that speaks to those who you’re trying to reach. Sometimes, you’ll have an easier time for this than others. Sometimes, you’re going to need to consult a professional content agency. Regardless which sort of situation you’re in now, following are three tips that will help you design more appropriate content:
- Determine who your audience is
- Don’t avoid second-person narrative
- Pretend you’re writing to an individual
Determine Who Your Audience Is
In your managed services marketing, figure out the majority of your clients. Once you’ve got that figured out, determine when they read content and what informs their purchase decisions. Learn all you can about target demographics and design buyer personas to help inform content creation. When you know who you’re writing to, it’s a lot easier to engage them organically.
Don’t Avoid Second-Person Narrative
The piece of writing that you are currently reading is in second-person. It uses “you” regularly, speaking directly to the reader. Your content shouldn’t be afraid of doing this, even if you’re dealing with top-tier clients who represent substantial potential investors. When you write in second-person, that’s immediately engaging and more likely to draw in readers.
Pretend You’re Writing to an Individual
Once you’ve determined your audience, designed buyer personas, and decided whether second-person is right for you, your next step is to pretend you’re specifically writing to the individual who can purchase your services. Even though your content will be widely disseminated, if you write with a single persona in mind, individuals will be more likely to feel as though your content has been specifically designed to engage them directly.
More Personable Content
A managed services marketing campaign that is specifically directed at a demographic, written in the second-person, and designed to appeal to individuals directly, will likely be more successful. Consider current content paradigms and decide how to augment. It may be a good idea to seek out MSP content writers who specialize in successful SEO application.