Managed services marketing often has some email echelon of operations. This makes a lot of sense, but not all emails are created equal. You’ve likely experienced the annoyance of spam, and you don’t want your outreach to be perceived by either existing clients or prospects in the same way.
Tips to Help Streamline Email Outreach
If you’re going to get the most from your email marketing, you’ve got to strategically optimize. Following are several tips to help get you pointed in the right direction. Working with an SEO operation serving MSPs could be helpful–regardless, they’re likely to at the very least give you this advice:
Make Subject Lines Short, Make Paragraphs Short, Use Bullet Points
In your managed services marketing, you need to take a concerted approach to email design. Subject lines should be short and sweet. Hit on a pain point of target clients you’re either looking to convert or upsell. Expand on the point in paragraphs where the relevant data is summarized in initial bullet points and expanded through the rest of the email.
Ensure Content Matches Where Prospects Are At in the Buyer’s Journey
Are you looking to convert prospects or are you upselling existing clients? Are those whom you email at the top of the sales funnel or toward the bottom? Design buyer personas and efficiently design emails to match where your marketing targets are on the buyer’s journey.
Build Strategic Templates with Appropriate Links Buffered by Testimonials
Templates help streamline email design, but you want to strategically put them together so they don’t appear to be templates. Once you’ve found the balance, ensure you’ve got links to landing pages where readers can convert to your products or services. Testimonials at the end are also a great way of convincing clients.
Emails That Produce More Conversions
Your managed services marketing email campaign will likely be more successful when it focuses on strategic templates, matches content with where prospects are at on the buyer’s journey, includes testimonials and links, and builds brevity into email design.