Managed services marketing will be more effective should it be properly evocative. You want people to explore your site and even contact your salespeople directly. They’re not going to do that on their own. Well, they might–certainly you’ll have some statistically relevant portion of those who convert to your services who did so of their own volition. But many of your conversions are likely to be facilitated by what’s known as a call-to-action.
What is a Call-To-Action?
A call-to-action (CTA) is basically what it sounds like. There’s a little link or something similar at the bottom of a given blog. Or, you might not even include a link. What you might do is describe the issue, describe what your MSP can do to fix it, and then tell the customer to get in contact with you. The reason for that contact can be for the purposes of acquiring more data, for exploring available options, or any of a number of tantalizing things apt to reel in target demographics.
A Balanced Call-To-Action
Managed services marketing needs to be careful with their CTA strategy. If you’re too obvious or outright, then you’re more likely to drive away clientele than reel them in. A CTA needs to be straightforward and communicative, but it shouldn’t be of a “selling” flavor. Instead, the CTA should be a natural response to the materials presented in a given bit of content.
You don’t just want one CTA of one kind on one blog. Once you’ve determined how CTAs work, and you’ve designed a few balanced ones, you want to ensure you include this feature in all outbound marketing materials— that includes social media as well as your company blog and guest blogs.
Consider your own blog and how to add an effective CTA. Managed services marketing which includes a CTA at the bottom of a given blog is more likely to net a prospect— and without being pushy. Those blogs and social media accounts which don’t facilitate CTAs are leaving money on the table.