Your MSP business won’t start being successful just because you’ve got a good business model, good people, and a good location. Your clients need to know you exist, and this requires marketing. Thankfully, marketing solutions are more effective through digital means today than they’ve ever been; but this doesn’t mean there’s no uphill climb ahead. You need to bring strategy to the forefront. It helps to “stand on the shoulders of giants”, using other tech companies’ successes as a means of informing your own strategy. With that in mind, the following are four tips to help you become more visible in an organic way which isn’t obnoxious:
- Be the expert
- Design a social media plan and adhere to it
- Utilize an approach which incorporates diverse platforms
- Ensure you’re always paying close attention to the news
Be the Expert
Your MSP business isn’t just providing products and services— it’s providing expert advice to existing and prospective clients. You deal with multiple clients on a regular basis who have diverse needs. Additionally, technology is your core prerogative. So, to remain competitively viable, you must continuously optimize your service provisions strategy. You’re already being the expert–and you really do know better. A company you’re looking to provide products and services for is unlikely to have the same level of acumen internally, or they wouldn’t need support. Even if they do have some internal acumen, unless their competitive viability relies on providing cutting-edge tech solutions, you’ve still got an advantage.
Design a Social Media Plan and Adhere to It
With online marketing, a little goes a long way, but it takes a long time for a little to travel that distance. You want to produce a lot, and regularly, for a long time. Think of it like a large vehicle getting to its cruising speed on the interstate, as opposed to a small vehicle. A small business may only need one client to reach cruising speed. But a “semi-truck business” needs multiple clients. So, it needs more pulling power, it needs more torque, and it needs more time to go from zero to sixty. Your online social media marketing campaign is of this variety— it will take some time. However, if you work with marketing experts and keep at it, you’re very likely to see very positive results. Remember, you’re the expert. One strategy to employ on social media involves providing expert advice tailored to target demographics.
Don’t just use one kind of media to reach potential clientele. Use SEO, use social media, use radio, print, billboards, television, and interpersonal interaction during conventions. Find ways of getting your name out there and be diverse about it.
Know What’s Going On in the News
A DDoS attack knocked out most of the East Coast in the 4th quarter of 2016. WannaCry affected 150+ countries in May of 2017. In 2018, it was discovered that North Korea masterminded the attack. Know news trends so you can market around them, expanding expertise and market impact.
More Successful Operations
To be more successful in terms of your marketing endeavors, you should understand tech trends, advertise on different advertising platforms, stick to a plan of social media optimization and maintain expertise. Doing so, you are making your MSP business more visible.