If you have a leak and need to call a plumber, you probably wouldn’t call one based in New York; the same logic should apply when end users are looking for IT support, as there are several reasons why a local managed services provider will be a better fit.
When it comes to choosing an MSP, there is a multitude of options scattered across the globe for end users. Even though most IT issues can be handled remotely, in theory, there are reasons why you should focus your marketing locally.
Efficiency and Speed
If your managed services provider is in the prospect’s city, there will be an immediate benefit when it comes to your responsiveness. Although any MSP worth their salt will be providing round-the-clock support, being not only in the same time zone but also in the same city, will increase the speed with which you can deal with any IT issues.
Downtime is one of the most pressing problems companies face, and the need to get their IT systems back up and running is essential. Instead of being leaving end users at the end of a 1-800 number, hoping to speak to someone who can help them, a IT marketing locally will make it easier for customers to contact you. Not only that, you can even send a service technician around to their offices if deemed necessary. It is a much more comforting notion than waiting for a third-party contracted by a remote services provider to arrive and try to cope with your issues.
Connections
Making the decision market IT services in a local market needs careful consideration. Your IT company should aim to improve end user’s productivity and efficiency, you need to become a trusted advisor and provide all the information prospects require to persuade them to trust your company. Although there are many and varied ways of connecting with prospects, how much better if that first meeting can be arranged in person?
Working with end users should be first and foremost a partnership. Letting customers know who will be working alongside them, and exactly who will be at the end of the phone in times of trouble, provides a feeling of mutual trust and can only help the working relationship.
Local Expertise
Another excellent advantage in marketing IT services nearby is that you have very good local knowledge about the technological problems or advantages in your city and be able to exploit these to give you an edge over your competitors. All markets are different, and your MSP should be marketing solutions to fit your client’s specific needs. When your MSP is in the same city, understanding of your specific market and the difficulties end users face will be far superior.
