Email is a highly efficient means of connecting with customers. Email marketing automation streamlines the transmission of emails at specific times to specific parties. MSP marketing proves that much easier once email automation is implemented.
Email Marketing Automation
MSP marketing through an automated email campaign is automatically transmitted to specific people on a list or segments based on whether they meet certain characteristics. The primary benefit of this automation is to reduce the amount of time required to email customers. This technology shortens email projects that could take upwards of hundreds of hours or longer into much shorter jobs done in a fraction of the time. All you have to do is set up the automated marketing email system once and the messages will be sent to all of those who meet the defined trigger. Aside from modifying the content of the communication and the criteria for the trigger, you and your team do not have to do anything.
Email Marketing and Blogging
Blogging and email marketing are complementary. Combine email marketing and blogging and you really will attract that many more people. If you or your writers regularly update your blog or if you have a good amount of unappreciated content, repurpose it through automated drip campaigns. These campaigns will help you connect with new customers who have not yet been exposed to the content. Just make sure the posts you have in mind are still engaging, up to date with the times, relevant and informative. The same is true for newsletter content. Newsletters can feature just about anything as long as it is timely, meaningful and intriguing. From service updates to contests, company news and beyond, newsletters can feature a variety of information. Try to send the newsletter each month with the aim of promoting a new resource, blog post, team member, etc.
Promote Events
Marketing email campaigns are ideal for promoting specific events, webinars, get-togethers and other outings your company has an interest in. Maintain interest through a series of emails, provide an informative webinar and customers will hold your company in high regard. It will certainly help to send out a few reminder messages in the days leading up to the webinar or other events. These messages should encourage customers to share information about the upcoming webinar with others. Sending such automated email messages will help expand your business through maximizing the number of individuals who attend the event or at least watch the recording. This high level of engagement ultimately maximizes your return on investment.
Make the Most of Email Marketing Automation
Use MSP marketing email automation prudently and your company will enjoy a significant competitive advantage. Do not underestimate the importance of this marketing tactic. There are countless automated messages you can send to your customers that really will shape their decisions and behaviors. Start out small, build your audience and it will not be long until your email list truly impacts your business.
