It is often said that content is king in the context of online marketing. The question is: what exactly constitutes high-quality MSP marketing content? Some argue articles written by college graduates constitutes elite content. Others argue long-form content rife with strategic keywords and key phrases is quality content. Here is a clear definition of quality content:
Quality Content Provides Value
If content does not provide legitimate value, readers will tune it out. Google rewards websites and blogs that provide a steady stream of informative content with just the right amount of keywords and key phrases. Content with true value solves problems. If your content is not helping your target clients in some way, it is time to take a step back, reevaluate your content strategy and brainstorm content ideas that will actually solve problems.
Quality Content is Informative
The best online content answers client questions and addresses client concerns in a clear and cogent manner. Do not simply glaze over an important issue; address it head-on in an artful manner. If you provide readers with information necessary to overcome a challenge or improve their workday or personal life in some way, they will come back for more.
Deliver Content with a Unique Voice
Readers want to identify with the author of the online content. If your content is not personalized, your audience will gradually tune out your posts in favor of those with a clear and distinct voice. So, go ahead and add some flair to your content. This added style makes articles that much more enjoyable to read. More importantly, presenting information in an artful manner distinguishes your content from that of the competition.
The Best Content is Optimized
Elite online content is geared to the target audience, as well as search engines. Zero in on search engine optimization (SEO) when writing your content or outsourcing the projects to freelancers. Keywords, key phrases, and even local identifiers will help web surfers find your MSP marketing content. Use these words and phrases in titles, subheadings, introductions, conclusions, etc. Once the content is optimized for your target audience, it will be that much easier for them to find your blog, homepage, and social media when web sleuthing.
Encourage Readers to Take Action
There is no sense generating informative content easily found on search engines if you do not encourage readers to take action. Add a call-to-action to every single piece of online content.
Entertain the Reader
Elite content is informative and entertaining. Fail to entertain the audience, and readers will tune out your content in favor of articles that prove intellectually stimulating. Strive to create entertaining content and it just might go viral.