Advocacy marketing is the final component of marketing centred on maximising the value of existing client relationships. This form of marketing converts clients into brand ambassadors. In other words, advocacy IT marketing is today’s version of word-of-mouth marketing. Everyone involved in business is well aware of the fact that word-of-mouth advertising is highly effective.
Advocacy Marketing is the Gift that Keeps on Giving
Most businesses have inbound and outbound marketing strategies including social media accounts. Even if your current marketing efforts seem to be working and your online audience leaves positives comments on your social media pages, you can still benefit from advocacy marketing. Create insightful and appealing content that converts non-clients into clients and they will be inclined to advocate on behalf of your business. Advocacy marketing ultimately builds upon current marketing campaigns, improves client engagement and leads to an entire team of supporters who spread the word about your business.
The Power of Brand Advocates
Brand advocates are clients willing to support your enterprise in a manner similar to your in-house employees. These advocates are willing to promote your offerings to those in their social circle at no cost simply because they believe those services have merit. Continue to provide exemplary service and your business will retain these valuable clients across the long haul. Some brand advocates even go as far as learning about the business mission and touting its track record of success to friends, family, co-workers, and others. These clients really are the perfect complement to your sales and marketing team.
Finding Brand Advocates is Easier Than Most Expect
Advocacy IT marketing pinpoints customers who are highly engaged with services and other offerings. If these clients can be convinced to spread the word about the merits of your business, it will make a massive impact on others who might be inclined to pay for your services. Even something as seemingly minor as sharing a social media post from your business can lead to an influx of new clients.
The pressing question is how to engage potential brand advocates in a proper manner. Consider engaging these key clients with marketing emails custom tailored to their specific needs. Provide these clients with the opportunity to share your emails, social media content, blog posts, and other content throughout their social networks and it will only be a matter of time until you bring a steady stream of new clients into the fold.
Let Your Customers Advocate on Your Behalf, Sit Back and Watch Your Business Grow
Securing customer advocates takes more than marketing. Content certainly helps, yet it is your business’ actions that ultimately convince customers to spread the word about your company. Focus on improving the quality of your offerings, shine the spotlight on your company’s merits and clients will engage with your business in a truly organic manner. Advocacy IT marketing will certainly take some time, yet the end reward is undoubtedly worth the work and patience.