Imagine your MSP business is selling a meal. What’s going to sell that meal more; endless articles about tomatoes, lettuce, and onions contained in the sandwich comprising the entree, or telling how that entree is going to taste delicious while satiating the buyer’s hunger?
Which advertising would speak to you more? Probably that which concerns the benefits of your choice rather than the features comprising it. Following are tactics to help you hone tech outreach under this thinking:
Tell Prospects What They Can Expect
Your MSP business should use existing clients, peers, and competitors to help determine true value of provided products and services. From there, tell prospects why and how what you do will be good for them. Show direct benefits.
Demonstrate, if you’re selling security through the cloud, how local businesses were at X percent for a crash every year, then list a few who had to contend with it. From there, show how what you will do reduces that percentage directly–or something similar.
Give Them Information Pertaining to Advantages
Once you’ve demonstrated advantages of what you provide, your next step will be to show the long-term effects of your services. Increased operational reliability for your clients will extend to their clients, making your clients a more secure option for their own demographics. Use your own existing clients to help project realistic advantages here.
Show How What You Do Will Make Prospects Better
When you’ve shown what clients can expect and how accepting such services has distinct advantages, now communicate how these things combine to ultimately make those using your services better than they would be otherwise.
When your MSP business demonstrates how its services benefit clients, providing them distinct advantages and initiating tangible advantage, prospects are more likely to convert. Consider where you’re doing this, and expand such activities. Also, figure out where you aren’t and optimize outreach.